PURELY Product Catalog

The prod­uct cat­a­log is one of the major projects each year. It has got­ten big­ger and bet­ter each time with more pages and a new size. It’s hard to sum­ma­rize my work on the cat­a­log because I did every­thing. From plan­ning, stag­ing, and shoot­ing pho­tog­ra­phy to lay­ing out pages, writ­ing copy, and design­ing its look — I was respon­si­ble for every aspect of pro­duc­tion from start to finish.

The fol­low­ing are a few high­light pages and the full, 56-page cat­a­log can be viewed in a web-resolution PDF format.